Post by account_disabled on Dec 3, 2023 2:36:23 GMT -5
In this way, the advergame can become lifelong marketing for the brand. Advergames are powerful because they potentially associate your client's brand with something people do to relieve stress or have fun, giving the brand a positive image. Additionally, advergames can have an educational focus, helping your customers' people with their pain and making them consider the brand as a solution. What are the advantages of investing in advergames? The video game market is expected to be worth more than $90 million in 2020 , with more than 2.5 billion players worldwide, according to a survey selected by WePC. Video games have already had a higher profitability than the film industry for a few years and the trend is for this value to increase. That's because in a world as interactive as the 21st century, video games are the best examples of the state of the art of communication.
The immersive effect is also of great value. Instead of being exposed to a 30-second ad, your attention is captured in a much more meaningful way over many minutes and sometimes even hundreds of hours. Thus, possible America Cell Phone Number List future leads will be able to interact with the product or the brand's mascot, see advertisements within the virtual universe or simply see advertisements around the game screen. Thus, investing in advergames brings numerous advantages: Increased brand visibility – Improving your client's brand awareness is easier with advergames as they are fun, engaging, and sometimes challenging. This helps in retaining prospects. Reach the target audience : advergames are the perfect way to reach the young market attentive to technological innovations. Many of these players don't care, or even like, in-game ads. It's a popular marketing tool - as we said above, gamers aren't just teenagers, they're more than 2.5 billion people.
This includes men and women of all ages, with the most varied levels of education and income. Comparatively low cost – Compared to traditional marketing and advertising channels such as television and print media, games are a low-cost tool. Unlike 30-second television commercials that can cost almost half a million reais, a video game can be developed for much less. Increases brand exposure – Another advantage involves view time. Unlike 30-second commercials and print and online ads that may go unnoticed by the user, video games hold the player's attention for several minutes. Additionally, players can play at any time, further increasing exposure time. Going viral : When a game is done well, the probability that a player will spread the message and help create a snowball effect is very high. Create a game that people identify with and let viral marketing do the rest.