Post by ruhaimaromana22 on Nov 6, 2024 3:26:12 GMT -5
Our content marketer Anastasia Smirnova wrote for WebPromoExperts about what makes content marketing outstanding . We share the article with our readers.
Most sources on content marketing teach that the main thing is to create content based on the needs of your audience and distribute it on the channels that they watch/listen to/read.
There is no arguing with this statement. If you tell something that social media marketing service neither warms nor chills your audience, it is unlikely to lead to sales. Is there really nothing else that is needed for content to help increase the audience of potential customers and retain current ones?
I decided to analyze examples of interesting content that prompted me and my circle to become loyal clients of its authors. After all, effective content can be assessed by the loyal audience of readers, viewers, and buyers.
At first glance, the blogs and YouTube channels used as examples have nothing in common. However, in the process of work, it became clear why they are successful: the authors are passionate about what they do and share their opinions on topics that excite and make you dig deeper. This is what makes content strong and capable of leading.
To make it clearer, let's look at the examples and think about how to use your feelings about the topic in content marketing.
Love of books. Publishing house "Mann, Ivanov and Ferber"
MIF publishes books on business, self-development, personal effectiveness and makes an excellent newsletter, which has already sold me four books. In each letter, you can feel the author's inspiration from the book he is talking about.
Inspiration helps MIF people to tell you in an exciting and spoiler-free way why you can love a new book - you want to buy it and read it immediately. For example, after this letter, the book appeared in my reader in 10 minutes.
View the entire letter
Love of nature. WWF
It is clear from the mailing list that the employees of the World Wildlife Fund ( WWF ) treat animals as equals and consider it their duty to protect them from people who think differently.
They are not talking about human cruelty, they do not judge anyone, which is what conservationists often do. The fund does what it can - fights the consequences and prevents them. And in the mailing list they simply talk about it.
They send their assistants gifts for the New Year.
How can you not support? And it all started with this letter.
Hatred of hackwork. BadComedian
BadComedian is the most famous movie reviewer on Russian YouTube. No, he doesn't sell anything, all videos are free to watch. The channel has been around since 2011, but the link for those who want to thank the author with money appeared no more than a year ago.
BadComedian's reviews raise the cinematic standard among the audience and call for not sponsoring "filmmakers" who, turning cinema into a gold mine, have forgotten why films are made at all. This example is a bit out of the ordinary, because here the content itself is the main product. But it demonstrates what interesting content
consists of . BadComediam's videos get millions of views not only for arguments about why a film is bad or good from an artistic point of view. Love for good cinema and hatred for bad ones turn into excellent black jokes, sarcasm and drama. They are what keep people hooked.
Most sources on content marketing teach that the main thing is to create content based on the needs of your audience and distribute it on the channels that they watch/listen to/read.
There is no arguing with this statement. If you tell something that social media marketing service neither warms nor chills your audience, it is unlikely to lead to sales. Is there really nothing else that is needed for content to help increase the audience of potential customers and retain current ones?
I decided to analyze examples of interesting content that prompted me and my circle to become loyal clients of its authors. After all, effective content can be assessed by the loyal audience of readers, viewers, and buyers.
At first glance, the blogs and YouTube channels used as examples have nothing in common. However, in the process of work, it became clear why they are successful: the authors are passionate about what they do and share their opinions on topics that excite and make you dig deeper. This is what makes content strong and capable of leading.
To make it clearer, let's look at the examples and think about how to use your feelings about the topic in content marketing.
Love of books. Publishing house "Mann, Ivanov and Ferber"
MIF publishes books on business, self-development, personal effectiveness and makes an excellent newsletter, which has already sold me four books. In each letter, you can feel the author's inspiration from the book he is talking about.
Inspiration helps MIF people to tell you in an exciting and spoiler-free way why you can love a new book - you want to buy it and read it immediately. For example, after this letter, the book appeared in my reader in 10 minutes.
View the entire letter
Love of nature. WWF
It is clear from the mailing list that the employees of the World Wildlife Fund ( WWF ) treat animals as equals and consider it their duty to protect them from people who think differently.
They are not talking about human cruelty, they do not judge anyone, which is what conservationists often do. The fund does what it can - fights the consequences and prevents them. And in the mailing list they simply talk about it.
They send their assistants gifts for the New Year.
How can you not support? And it all started with this letter.Hatred of hackwork. BadComedian
BadComedian is the most famous movie reviewer on Russian YouTube. No, he doesn't sell anything, all videos are free to watch. The channel has been around since 2011, but the link for those who want to thank the author with money appeared no more than a year ago.
BadComedian's reviews raise the cinematic standard among the audience and call for not sponsoring "filmmakers" who, turning cinema into a gold mine, have forgotten why films are made at all. This example is a bit out of the ordinary, because here the content itself is the main product. But it demonstrates what interesting content
consists of . BadComediam's videos get millions of views not only for arguments about why a film is bad or good from an artistic point of view. Love for good cinema and hatred for bad ones turn into excellent black jokes, sarcasm and drama. They are what keep people hooked.