Post by account_disabled on Apr 29, 2024 23:23:50 GMT -5
But don't go crazy . In any case, you will not be able to draw any reliable conclusions by cooperating on several different platforms . There are advantages to building a network within a platform community and gaining a deep understanding of algorithms and different content formats before scaling . Marketers ’ Tips for Finding New Influencers Looking beyond your core niche and testing new niches is common advice given by professional influencer marketers . Marketers sometimes look for influencers within very narrow and unrealistic criteria . It’s often possible to take a step back and brainstorm new types of creators that can still reach your target audience . Influencer Marketing Consultant g shared a relatable example . Avatar Jenny Song Schmidt Influencer Marketing Consultant I worked with a yoga brand that ended up finding their sweet spot in a completely different niche . The niche market of performers had not previously been within their focus ( equestrian ) but had similar demographics to their target group .
Here 's another real-life example of a company delivering nutritious meals to people's doorsteps . Fitness influencers are obviously the niche of choice but they also think beyond that. Busy moms are another target group - they may not have time to prepare healthy and delicious meals for their Netherlands WhatsApp Number List children. Metabolic Meals works with influencers of both kinds – from athletes like Allison to moms like Sharon . K ’s Influencer Relations Manager K has some advice on how to test new niches . Get together with your team to brainstorm potential niches and communities related to your product . For example if you are a sustainable fashion brand as well as a fashion influencer you can explore creators who talk about organic food, zero waste , social justice and related niches . k Influencer Supervisor recommends that you start by testing a new niche a lot and reduce the percentage you test over time .
Avatar Dmitry Chernak , Head of Influencer What is the ratio you should aim for when launching the program and then ultimately what ratio to move to once you identify the best vertical . The bottom line is you can experiment with exact niches and content types as long as your target location and creator demographics are accurate. Consider running multiple influencer programs simultaneously If you only do one type of influencer collaboration then there’s a good chance you’ll leave value behind . Marketing directors manage two main influencer groups. An " always -on gifting program " continually recruits as well as a higher level program containing larger ( paid ) creators with different needs . As another example there are also three ambassador programs run . They Recruiting Phish creators ranges from amateurs to professionals to influencers with larger audiences. Each group is managed and compensated differently ( learn more here).
Here 's another real-life example of a company delivering nutritious meals to people's doorsteps . Fitness influencers are obviously the niche of choice but they also think beyond that. Busy moms are another target group - they may not have time to prepare healthy and delicious meals for their Netherlands WhatsApp Number List children. Metabolic Meals works with influencers of both kinds – from athletes like Allison to moms like Sharon . K ’s Influencer Relations Manager K has some advice on how to test new niches . Get together with your team to brainstorm potential niches and communities related to your product . For example if you are a sustainable fashion brand as well as a fashion influencer you can explore creators who talk about organic food, zero waste , social justice and related niches . k Influencer Supervisor recommends that you start by testing a new niche a lot and reduce the percentage you test over time .
Avatar Dmitry Chernak , Head of Influencer What is the ratio you should aim for when launching the program and then ultimately what ratio to move to once you identify the best vertical . The bottom line is you can experiment with exact niches and content types as long as your target location and creator demographics are accurate. Consider running multiple influencer programs simultaneously If you only do one type of influencer collaboration then there’s a good chance you’ll leave value behind . Marketing directors manage two main influencer groups. An " always -on gifting program " continually recruits as well as a higher level program containing larger ( paid ) creators with different needs . As another example there are also three ambassador programs run . They Recruiting Phish creators ranges from amateurs to professionals to influencers with larger audiences. Each group is managed and compensated differently ( learn more here).