Post by account_disabled on Mar 7, 2024 1:02:46 GMT -5
The the story. Mentally we become the protagonist. In our minds the story is real and its happening to us not to somebody else. Warm chocolate oozed out of the center of the cake swirling with mocha eddies of ice cream. Oh sorry are you feeling hungry now There are grams of fat in Chilis Chocolate Molten Lava Cake. How eager are you to forget that statistic If the story is about food your sensory cortex lights up. If the story is about motion you motor cortex lights up as if you were the one shoveling cake into your mouth or driving a race car.
An even more remarkable study from Princeton shows that when you tell a story Greece Mobile Number List your brain and your listeners brains actually sync up. This implies that you can plant ideas and emotions into your audiences brain through story. Dont ditch the data Theres a case to be made for ditching data altogether in favor of story. If youve read about the identifiable victim effect demonstrated by participants with the story of a starving child versus statistics about child starvation in Africa you know why. In the experiment participants who received the Save the Children pamphlet featuring the story of a starving child named Rokia donated double the money of those who saw a pamphlet with statistics only.
But in another experiment part of the same study they handed participants a Save the Children pamphlet that included both the story and the statistics. ajYCsuK.pngThat may seem like damning evidence as far as data is concerned. Paul Slovic one of the researchers explains this phenomenon nearly a drop as a drop in the bucket effect. Read about poor starving Rokia and your emotions and mind are fully engaged. But read about the millions of starving children on the African continent and as Slovic says The data sends a bad feeling that counteracts the warm glow from helping Rokia. But data doesnt.
An even more remarkable study from Princeton shows that when you tell a story Greece Mobile Number List your brain and your listeners brains actually sync up. This implies that you can plant ideas and emotions into your audiences brain through story. Dont ditch the data Theres a case to be made for ditching data altogether in favor of story. If youve read about the identifiable victim effect demonstrated by participants with the story of a starving child versus statistics about child starvation in Africa you know why. In the experiment participants who received the Save the Children pamphlet featuring the story of a starving child named Rokia donated double the money of those who saw a pamphlet with statistics only.
But in another experiment part of the same study they handed participants a Save the Children pamphlet that included both the story and the statistics. ajYCsuK.pngThat may seem like damning evidence as far as data is concerned. Paul Slovic one of the researchers explains this phenomenon nearly a drop as a drop in the bucket effect. Read about poor starving Rokia and your emotions and mind are fully engaged. But read about the millions of starving children on the African continent and as Slovic says The data sends a bad feeling that counteracts the warm glow from helping Rokia. But data doesnt.